ZetaDisplay has signed an agreement with a toy chain consisting of about 30 independent toy stores in Sweden. As part of the toy chain’s growing marketing communications, they have now invested in ZetaDisplay’s media platform for Digital Signage. This gives the stores in the chain completely new possibilities for communicating with their customers. There is great value to be as in replacing today’s printed signs and having full control over the information presented in each store. The toy chain co-ordinates the marketing activities in its stores and also engages the brand suppliers in presenting films and special offers on the digital displays.

ZetaDisplay estimates that sales will exceed SEK 1 million. Installation will be completed in January.

- We are pleased to be able to supply yet another Nordic toy chain, the fifth. This clearly shows that our clients appreciate the value we can add by means of our media platform for Digital Signage, in respect of increased visibility and...