October 15, 2010 –Woods Hole, MA -  The Woods Hole Oceanographic Institution (WHOI) has launched a video campaign on the world’s biggest stage to highlight the importance of the planet’s largest life-sustaining feature—the ocean.

The three-month ocean awareness campaign features 15-second video spots that air every hour on the CBS Superscreen above 42nd St. in Times Square, which hosts more than 26 million visitors each year.

“The ocean functions as a single, interconnected system—one that affects everyone, no matter where they live,” said Susan Avery, president and director of WHOI, the nation’s largest independent non-profit institution dedicated to marine research, engineering, and higher education.

The world’s ocean is under more stress than ever before from overfishing, pollution, changing chemistry (known as ocean acidification) and climate change. Human activity is having a demonstrable impact on the ocean, driving the need to better understand, manage and protect this...