At the start of 2011, Willys joined forces with its suppliers to donate a portion of its sales to Save the Children. Over SEK 1 million has now been donated since the beginning of the year.
Every week a portion of the sale of selected goods at Willys has gone to Save the Children. Willys and a number of the chain’s suppliers have taken part in the campaign by donating SEK 1-10 per item sold – around 10 percent of the item’s value – to the charity Save the Children. By the end of May, the amount donated had exceeded the SEK 1 million mark.

It is clear that many Willys customers want to help us raise money to support the work of Save the Children: sales of the goods chosen as ‘Save the Children products of the week’ are rising sharply, increasing the amount donated to our chosen charity.

In addition to donating a portion of its sales, Willys is also helping to raise money for Save the Children by adding ‘donate’ options for the money that customers earn by depositing bottles and...