Stockholm, June 16th2011 – Universum releases the first official Nordic Ideal Employer ranking that highlights the most powerful employer brands in the Nordic region based on students’ perceptions from Sweden, Denmark, Norway and Finland.

Accounting firms are most popular when Nordic business students rank their ideal employers. According to the students, Ernst & Young is the ideal employer followed by PwC. “After some tough years the banks are increasing in popularity as well as the management consulting industry”, says Claes Peyron, Nordic Director at Universum. Nordea is ranked number three followed by L’Oréal, McKinsey and KPMG.

Engineering students rank Ramboll as their ideal employer followed by Siemens and ABB. “Management consulting is becoming more popular among engineering students, as well as the construction industry, software and computer services”, says Lovisa Öhnell, Universum’s Research Director. Microsoft is ranked fourth, followed by McKinsey and Skanska....