Unibet signs agreement to acquire Betchoice and enters the regulated Australian market

· Acquisition of 100% of the issued shares of Betchoice Corporation Pty Ltd, one of the leading independent corporate bookmakers online offering Racing and Sports betting products in Australia. · Provides access to the regulated Australian online market which is growing at circa 10-15% per annum. · Betchoice has a customer base of more than 8,000 active customer accounts and introduces horse racing capability into Unibet which can be leveraged across its existing business. · Unibet’s second strategic acquisition in recent months of businesses in regulated markets following the acquisition of the Solfive Group in France in November last year. · Unibet plans to invest in development of both product offering and marketing to grow the market share aggressively and to challenge the leading players in the Australian market. Unibet considers the Australian corporate bookmaking market to have relatively attractive terms and conditions compared to European models and therefore...

Unibet Group plc

Unibet is one of the largest online gambling operators in the European market with over 2.5 million customers worldwide.
Unibet offers a comprehensive range of online gambling products, such as sports betting, live betti...

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