Tobii and AnswerLab provide tips for improving personal profiles, advice for e-dating developers based on research results
WASHINGTON & SAN FRANCISCO, Feb. 7, 2012 — Tobii Technology, the global market leader in eye-tracking and interactive gaze technology, in partnership with AnswerLab, a leading user experience research firm that supports many of the world's top brands, unveiled today the results of an eye-tracking study showing that men spend 65 percent more time reviewing photos in online dating profiles than women do. Alternatively, women spend 50 percent more time than men reading profile information about their prospective partner's background and interests.

"We easily intercepted people at Café Venue, a local San Francisco café, and by using the new Tobii X1 Light Eye Tracker on a laptop, we quickly saw how they visually processed online dating profiles on two popular...