New York, NY (January 25, 2012) - THEIA (blocked::http://www.theiacouture.com/), a collection inspired by the Greek Goddess of light, is pleased to announce its first runway show during New York Fashion Week. Scheduled for February 15, 2012 at 3PM, the collection will be shown in conjunction with STYLE360 at the Metropolitan Pavilion South, 125 West 18th Street.

Since THEIA’s launch in Fall 2009, the collection has been showcased with informal showroom presentations. However, with each season, the collection has grown, retail distribution has steadily expanded and new categories continue to be added. “We feel that Fall 2012 will serve as the perfect time to make our runway debut,” states Mitchell Hops, CEO. He goes on to say “Showing during New York Fashion week is a natural progression for the brand. It will help increase the awareness and visibility of the collection. We see it as an opportunity to help propel THEIA to the next level.”

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