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In 24 hours of www.hauctions.net going live on Friday (18th February), 1,482 horse owners and breeders from around the world had registered to trade on Hauctions, surpassing all expectations of UK business owner, Tarma Rowles. Hauctions will be the world’s first fully automated international online auction environment for trading animals when it goes live on 15th April.

Gloucestershire based European agent and breeder, Tarma Rowles, has spent 12 months and a six figure sum on her belief horses are best sold online. She comments: "Even I am astounded by the response. We have only just started promoting the business ahead of the system going live in April. Time and time again, breeders and owners are telling us this will offer them the transparency they want.

One internet commentator exclaimed 'Whatever next? Auctioning footballers online?' That amused me because in fact a transparent online ebay style auction for the trading of footballers would a make a lot of sense. How...