A-lehdet Oy, Finland’s third largest magazine publishing house, is in the process of modernising its consumer sales subscription system.  Itella Information is supplying A-lehdet with a multichannel solution, allowing the publishing house to better communicate with its customers in invoicing matters and to strengthen its magazine sales and marketing efforts.
“We are helping A-lehdet harmonise its processes with a multichannel invoicing service. The service will also support A-lehdet’s magazine sales and marketing,” explains Antti Perttula, Sales Manager at Itella Information.

The aim of A-lehdet’s new consumer sales subscription system is to make processes more efficient, customer-friendly and flexible.

“We chose Itella’s invoicing service because it best meets our aims. Itella provides a platform for invoicing-related customer communications that is easy to vary and is genuinely multichannel,” explains Oili Kalm-Parantainen, CRM Director at A-lehdet.

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