Swedish Match Pressrelease

10/29/1999 11:51 AM EST

Changes in shareholdings

After the recently published Report on Operations has Massimo Rossi, Senior
Executive Vice President and Deputy CEO, increased his Swedish Match Holdings
with 20.000 shares to 101.400 shares.

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Swedish Match is an international group with its head office in Stockholm. The
company produces an extensive range of OTP (Other Tobacco Products: smokeless
tobacco, cigars and pipe tobacco), matches and lighters, which are sold in 140

countries. The company's sales for the 12-month period ended September 30,
1999 were approximately MSEK 9,000. The Swedish Match share is listed on the

Stockholm Stock Exchange (SWMA) and NASDAQ (SWMAY).

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