Swedish Match agrees to acquire CYAN d.o.o., Slovenia

3/28/2003 3:59 AM EST

Swedish Match agrees to acquire CYAN d.o.o. , Slovenia

Swedish Match has reached an agreement to acquire all shares in CYAN
d.o.o., Slovenia. CYAN and Swedish Match have had a strong and
successful relationship over the past several years, with CYAN as the
distributor for its tobacco products. Suppliers of CYAN include Swedish
Match and many other tobacco companies. CYAN primarily distributes
cigars, and also distributes other tobacco products and accessories.
CYAN had turnover of 2.8 million Euro in 2002.

The price of the acquisition has not been disclosed.

Swedish Match is an international group with headquarters in Stockholm,
Sweden. The company manufactures a broad range of tobacco products,
matches and disposable lighters which are sold in approximately 140
countries. Sales for the twelve month period ending December 31, 2002
amounted to 13,643 MSEK. Swedish Match is listed on Stockholmsbörsen
(SWMA) and on NASDAQ (SWMAY).

For further information, please contact:


Bo Aulin, Senior Vice President, Secretary office +46 8 658 03 64
and General Counsel mobile +46 70 558 03 64

Emmett Harrison, Vice President, Investor office +46 8 658 01 73
Relations
mobile +46 70 938 01 73


Lin McKinnie, Vice President, Investor office +1 804 302 1912
Relations (US)
mobile +1 804 502 1912