Swedish Match acquires Snuff and Pipe Tobacco Company in South Africa

10/6/1999 7:25 AM EST

* Important strategic step for growth within OTP (Other Tobacco Products:
smokeless, cigars and pipe tobacco)

* Platform for expansion in South Africa and neighbouring countries

* Extensive distribution network provides opportunities for increased sales
of Swedish Match´s products in southern Africa


Swedish Match has signed an agreement to acquire 80 percent of Leonard Dingler
(Proprietary) Limited (Dingler) in South Africa. Dingler was established in
the early 1900`s and has remained a family owned business to this date. The
company manufactures, sells and distributes tobacco products in South Africa
and neighbouring countries. Annual sales amount to 360 MSEK. Approximately 25%
of the volume is in snuff and the remainder is in pipe tobacco.

The transaction is structured as an asset deal. The acquisition is expected to
be immediately enhancing to earnings per share and cash flow, and the
operating margin after acquisition related depreciation and amortization is
estimated to be 30%. The company will be included in Swedish Match Group
financials as from the fourth quarter 1999.

Dingler's principal brand, "Boxer," is the market leader in South Africa's
pipe tobacco market, as is its "Taxi" brand in the snuff market. Both
markets have a stable growth pattern. The acquisition includes a production
plant in Boksburg, on the outskirts of Johannesburg, and sales offices in Cape
Town and Bloemfontein. Dingler has slightly more than 300 employees.


"The acquisition of Dingler reinforces our strategy to grow within our core
focus areas: snuff, cigars and pipe tobacco, while providing a high-
profitability opportunity in an area of the world which has good growth
potential," said Lennart Sundén, CEO. "With this acquisition we now have
established a platform in southern Africa, one of the most important markets
for smokeless tobacco outside the Nordic countries and North America."

Mark Wraith, who will continue as Managing Director of the company, said,
"Swedish Match represents deep industrial knowledge as well as international
experience and competence, which will strengthen Dingler´s competitiveness in
the future."


The acquisition is expected to be finalized during October. Swedish Match was
advised by Credit Suisse First Boston.


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Swedish Match is an international group with its head office in Stockholm. The
company produces an extensive range of OTP (Other Tobacco Products: smokeless,
cigars and pipe tobacco), matches and lighters, which are sold in 140

countries. The company's total sales amount to approximately BSEK 9.0. The
Swedish Match share is listed on the Stockholm Stock Exchange (SWMA) and

NASDAQ (SWMAY).

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For further information, please contact:


Lennart Sundén, President and Chief Executive office +46-8-658 01 75
Officer
Sven Hindrikes, Senior Vice President and office +46-8-658 02 82
Chief Financial Officer mobile +46-70-567 41 76
Lin McKinnie, Vice President, office +46-8-658 02 99
Srategic and Financial Plannin
Bo Aulin, Senior Vice President, Corporate Affairs office +46-8-658 03 64
mobile +46-70-558 03 64

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