Swedish Match AB acquires European dry snuff business

8/23/2001 11:02 AM EST

Swedish Match announced today its purchase of the smokeless tobacco
trademarks of Premium Tobacco Traders Ltd. With this purchase (effective
today) Swedish Match will market dry snuff products in Germany,
Switzerland and France. These products have previously been distributed
by the Burger group. Annual sales for these brands, which include
Singelton and Rumney's, among others, amount to approximately 30 MSEK.

"This transaction further enhances our position as the only worldwide
player in the smokeless tobacco category," said Lennart Sundén, CEO of
Swedish Match.

Swedish Match is an international group with its head office in
Stockholm. The company manufactures a broad range of products within the
OTP (Other Tobacco Products) category, with smokeless tobacco as its
core business along with cigars and pipe tobacco, as well as matches and
lighters. The products are sold in approximately 140 countries. Sales
for the twelve months ending June 30, 2001 amounted to 12,832 MSEK.
Swedish Match is listed on OM Stockholmsbörsen (SWMA) and on NASDAQ
(SWMAY).

For further information, please contact:

Sven Hindrikes, Executive Vice President and office +46 8 658 02 82
Chief Financial Officer mobile +46 70 567 41 76

Bo Aulin, Senior Vice President, Secretary office +46 8 658 03 64
and General Counsel mobile +46 70 558 03 64

Emmett Harrison, Vice President, Investor office +46 8 658 01 73
Relations
mobile +46 70 938 01 73