Swedish Match AB acquires European dry snuff business
8/23/2001 10:02 AM EST
Swedish Match announced today its purchase of the smokeless tobacco trademarks of Premium Tobacco Traders Ltd. With this purchase (effective today) Swedish Match will market dry snuff products in Germany, Switzerland and France. These products have previously been distributed by the Burger group. Annual sales for these brands, which include Singelton and Rumney's, among others, amount to approximately 30 MSEK.
"This transaction further enhances our position as the only worldwide player in the smokeless tobacco category," said Lennart Sundén, CEO of Swedish Match.