New appointed Executive Vice President of Swedish Match AB

12/9/1999 9:07 AM EST

Sven Hindrikes, Senior Vice President and Chief Financial Officer since
1998, has been appointed Executive Vice President as of January 1, 2000.

( Photos of Sven Hindrikes are available on the Swedish Match home page,
address: www.swedishmatch.com )
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Swedish Match is an international group with its head office in Stockholm.
The company produces an extensive range of OTP (Other Tobacco Products:
smokeless tobacco, cigars and pipe tobacco), matches and lighters, which
are sold in 140 countries. The company's sales for the 12-month period
ended September 30, 1999 were approximately MSEK 9,000. The Swedish Match
share is listed on the Stockholm Stock Exchange (SWMA) and NASDAQ (SWMAY).

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