Ann-Margret at the Whitbread Around the World Race in Southampton

9/21/1997 7:00 AM EST

Pressrelease

1997-09-21
Ann-Margaret creates interest in Sweden at the Whitbread Around the World Race
in Southampton

Ann-Margaret, an international symbol of Sweden, has left Beverly Hills in
California for Southampton, as Ambassador of Good Will for the Swedish Match

yacht. Her task is to create interest in Sweden, the boat and its crew. By
waving off the boat and wishing the crew good luck she will focus attention on
Sweden.


It seems natural for actress, singer and dancer Ann-Margaret to put her

homeland in the spotlight. She is a tireless ambassador for Sweden. Her
Swedish roots run deep, and she is often heard to say, "I'm Swedish, and proud
of it!" The strength she brings us is obvious to anyone who has seen her home

in Beverly Hills, with its masses of Swedish flags, traditional Swedish
painted wooden horses, Swedish art and Orrefors crystal.


Ann-Margaret's commitment has symbolic value for the boat, its crew and

Swedish Match. As she says herself, "The demands on me to succeed as a world
artist have many similarities to what's required of a crew in a race or the
management of a large company such as Swedish Match. Success is created

through communication, teamwork, innovation, trust, growth and recognition."
Ann-Margaret has acted in more than 43 feature films including Tommy, Carnal

Knowledge, Pocketful of Miracles, Bye Bye Birdie, The Pleasure Seekers, Magic,
Viva Las Vegas, Stagecoach, Grumpy Old Men and Grumpier Old Men.


Her biography, My Story, went into the New York Times' best-seller list
immediately on publication, and was in great demand for its revelations about

her long relationship with Elvis and the details of her successful career.

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