Releases - Swedish Match

Pressrelease
November 4, 1996



Expressed in local currencies, Swedish Match sales during the first nine
months of 1996 increased for all divisions. Translated to Swedish krona, sales
declined marginally from SEK 5,535 million to SEK 5,436 million. The effect of
the stronger Swedish krona on sales value was negative of approx. 350 million.

Operating income before...

Press release
September 26, 1996

ish Match a Principal Partner in 1997-98 Whitbread Race

Swedish Match has decided to become a principal partner in a Whitbread project
organized by Krantz/Nilson Team for participation in 1997-98 Whitbread Round
The World Race.

"The global character of the Whitbread enables us...

BREAK-THROUGH IN THE PRINCE-ISSUE

The subsidiary of SWEDISH MATCH AB, SVENSKA TOBAKS AB, and the Danish
corporation SKANDINAVISK TOBAKSKOMPAGNI A/S have reached an Agreement-in-
Principle on changing the terms of sales and distribution of the cigarette
brand Prince on the Swedish market. The prior agreement, under which Svenska
Tobaks AB has all rights under license, including...