The Swedish Forest Industries Federation brings all its activities relating to the promotion of wood, wood products and wood construction together under the name Swedish Wood. In Sweden, it will be known as Svenskt Trä (Swedish for “Swedish Wood”).
“We have significant depth and breadth of expertise in wood marketing within our business”, says Jan Söderlind, director of the international wood programme at Swedish Wood. “Now we have a clear brand for our external communications to ensure our contribution is fully recognised.” Swedish Wood’s goal is to increase the use of wood in Sweden and selected international markets by providing inspiration and information, spreading knowledge, and encouraging the development of markets relating to wood, wood products and wooden buildings. We aim to raise awareness of wood as a competitive, eco-friendly and sustainable material. In our international promotion Swedish Wood cooperates with national partners. In the UK, this promotion goes under the name Wood for Good, and in France, Bois.com. In our work in Japan and China, we act through an international network called European Wood, of which we are a member. Swedish Wood represents Swedish sawmills, planing mills and glulam producers, and is a department within the trade and employers’ organisation, the Swedish Forest Industries Federation. www.swedishwood.com For more information, please contact: Bertil Stener, director, Swedish Wood, at the Swedish Forest Industries Federation, phone +46-70-207 18 52 Jan Söderlind, director of the international wood programme at Swedish Wood, phone +46-70-661 78 81