Express bus company Swebus is the only company in the travel industry to introduce a price guarantee for its customers. “We are preparing for the tougher competition that we’ll face thanks to public transport deregulation,” says Swebus press officer Ingvar Ryggesjö.
“Swebus wants to have the lowest prices of all express bus companies and from now onwards we will be giving our passengers a refund if they find another express bus company offering a lower price on the same route,” says Swebus press officer Ingvar Ryggesjö. “Express buses are already known for their low prices compared with rail and air travel, for example. The price guarantee means that Swebus passengers can rest assured that they are travelling at the very lowest price possible even compared with other express bus companies.”

The price guarantee will initially be introduced down the entire west coast and will apply to all stretches between Oslo and Copenhagen. The results will then be evaluated before the concept...