Stena Match Cup Sweden is regarded as a template for new WMRT-cities

The match racing world championship series, the World Match Racing Tour (WMRT) set out on a new path almost one year ago. The vision was to create the world’s leading mono-hull match racing series. With new boats, new venues and increased professionalism many steps towards that vision have already been taken. Next week the sailing circus hits Marstrand and Stena Match Cup Sweden, an event that is communicated to new venues as a template to learn from and look up to.
“When Brandspot partnered with GKSS as organizing partner back in 2007, the event was taken to a whole new level, which still develops each year. We want the new venues that are joining the WMRT to fully understand the importance of combining what happens on and off the water, just as we see in Sweden”, says Jim O'Toole, Managing Director, World Match Racing Tour.

Off the water means integrating the world class sailing with the local community, business society, family entertainment and a sailing interested crowd. An important goal for the WMRT is to provide the existing and future organizers with a healthy business model. The boats used for the event need to be utilized all year around and not only during the event week. To make this happen the tour encourages corporate sailing, seminars and training sessions among others.

The WMRT has...