Folica, a leading online retailer of hair and beauty products, saw a 68% lift in conversion by targeting their Elite Member shoppers with SteelHouse’s personality-driven Real Time Offers™.
LOS ANGELES (May 8, 2012) – Folica (www.Folica.com), a leading online retailer of hair and beauty products, turned to SteelHouse, a behavioral commerce company powering the industry’s only zero reaction time marketing solution, to implement a personalized marketing approach to engage with and reward their loyal “Elite Members” – as well as to drive conversions.

SteelHouse’s award-winning marketing platform provides retailers with granular, real-time insight into their shoppers’ buying behaviors and then enables them to act on this insight immediately via its Real Time Offers™. This capability not only helped Folica engage with their loyal shoppers, but also made a significant difference in its conversion rates.

With SteelHouse, Folica was...