(New York, NY, May 2011) This spring, Soleil Organique(TM) will launch its premium, non-toxic skin and sun care line. Luxurious, eco-conscious and truly modern, the brand caters to today’s active, savvy, green-minded consumer.  Making its mark as the next generation in sun care, a custom multi-tasking iPhone App will accompany this complete range of natural products. “Consumers today demand more from their brands, and rightfully so,” says Founder and CEO Valerie McMurray. “We envision our customer tossing their Soleil Organique(TM) 100% Mineral Sunblock SPF 45 into their beach bag along with their iPhone.”

Soleil Organique(TM) launches with eleven products that can safely be used by every skin type and family member. “We are thrilled to bring to the consumer luxe products that offer the most effective and safest skin protection along with state of the art anti-aging and corrective benefits,” says McMurray. A proprietary EcoSunComplex® is the cornerstone ingredient complex for all products in the line. The EcoSunComplex® packs a powerful punch of natural components including red algae, vitamin C ester, vitamin E and bisabolol. The complex acts as a natural SPF booster, reduces UV-induced DNA damage, enhances collagen production, reduces appearance of hyperpigmentation and age spots, increases skin smoothness and decreases wrinkle depth.  The ground breaking Environmental Defense Anti-aging Primer provides a novel third dimension of defense for the skin, neutralizing toxins before they attack healthy cells.  The Primer incorporates the most innovative non-toxic ingredients to protect the skin from within against UVB rays and environmental pollution.  The first dimension of protection is provided through the Soleil Organique(TM) physical UV blocks, titanium dioxide and zinc oxide. The second level of defense is provided through the EcoSun Complex® and other potent antioxidants that scavenge free radicals.  Soleil Organique(TM) is the first 3 dimensional toxin neutralizer that goes beyond the standard 2 dimensional or 50% protection of the skin’s DNA provided by today’s product offerings.

The sleek gold packaging is globetrotter chic, inspired by sunny, uplifting, happy, healthy days and our love of the sun, the heart of Soleil Organique(TM).

The App

The Soleil Organique(TM) (“S.O.”) iPhone App provides the Soleil Organique(TM) community with a truly meaningful multi-tasking app built to enhance the “info-portability” of its users and will be available free of charge. The S.O. App offers a geo-based UV meter and weather forecast, a sunscreen reapplication reminder and perhaps its most groundbreaking feature: visual search technology.

This technology allows the user to take a picture of any product--Soleil Organique(TM), beauty or otherwise--and the...