A new publication from technology services provider Sogeti traces the effects of the current mobile revolution. “Social is the new capital” is the conclusion of the ten app effects presented in The App Effect book. The unprecedented success of smartphones, tablets and app stores has created a watershed in our information society. In 2011 the number of internet users ballooned to 2.1 billion[1], and this year smartphones and tablets will outnumber PCs, while many people are equipped 24/7 with this new sixth sense: their personal apps. Sogeti’s trend lab VINT is mapping the implications of this new post-PC era for people, corporations and society. According to their predictions, as people become fully addicted to apps by 2020, corporations need to transform to become “social businesses”.
Paris, France – February 14, 2012 - This sixteenth Sogeti/VINT publication presents ten app effects that amplify each other to empower individuals, communities and organisations far beyond Web 2.0...