Nashville, TN - October 18, 2011 -- Public relations and advertising boutique founder, Tatyana Gann recently announced  a new addition to her VIP Public Relations Services by introducing complete crisis management PR campaigns and coaching along with PR consulting for small business owners in Nashville TN and nationwide.

With Gann presence in Nashville Tennessee, this service will enable small businesses to embrace a new wave of non- traditional public relations campaigns using new social media, SEO and PR tools to generate business connections, direct buyers, get media attention and even dealing with crisis management to rebuild online reputation.

PR 2.0 strategies that Tatyana Gann uses in her work with clients are the new wave of PR, even it can be considered as one of non-traditional PR approaches, according to public relations firm SmokinHotPR. Tatyana Gann affirms that press release and newswire distribution are not going to be replaced by social media releases, because they serve different purposes. However, they must be utilized in a marketing plan for an online business.

As her consulting clients say, “Tatyana Gann views "PR" in a non- traditional and what we feel is a contemporary paradigm,”

Gann educates her clients on the power of using social media press releases as the new frontier of publicity. Coined as PR 2.0, Social Media Press Releases combine social media with SEO enhanced press releases. These new press releases bring a more interactive and informative story to the reader base.   They build the company’s online reputation and protect their brand.  

Tatyana Gann said, “Online reputation is very important. You must have an identity that your loyal customers will protect no matter what even when your name is being discussed in social media circles or you are dealing with negative attacks. Especially during company crisis it is very important to communicate because it will determine your company future success. Build reputation. Build your name!”

Traditionally, online press releases were informative pieces that were sent to all major media outlets. Today, videos, pictures, resources, hyperlinks and social networking sites are all combined within a story to create a lively and entertaining, but still newsworthy piece.

According to Tatyana Gann, PR 2.0 strategies such as social media press releases can reach bloggers, customers and the top influencers in social media when compared to SEO releases that only reach traditional media outlets and search engines.

Why are PR 2.O strategies so critical?

In an interview, Tatyana Gann stated, “PR 2.0 is evolving and it gives the business owner an...