WEST COAST, CELEBRITY-INSPIRED BOUTIQUES STAY AHEAD OF TRENDS WITH NEW PRIVATE LABEL LINES
Vacaville, CA-Apricot Lane, a leading retail franchise announced today not only extreme growth during the Fall Fashion season with a number of new store openings throughout the country but also a new private label collection to hit stores in time for the fourth quarter. The fast growing celebrity-inspired boutiques bring west coast styles and designer labels to the convenience of neighborhoods across the country by offering a very unique franchise system.

The biggest factor setting Apricot Lane apart from other franchises is it’s flexibility, something not often associated with franchising. “We found that by letting franchisees try new things, it only ended up benefiting our entire company and definitely has helped to increase our growth.” explained Ken Petersen; founder and CEO. Petersen along with Tom Brady, co-founder are both retired firefighters turned fashion gurus after creating an Apricot Lane store just a few years ago and run the company along with Scott Jacobs from the headquarters in Vacaville, CA.

Apricot Lane has grown exponentially each year, doubling the number of stores last year alone. With 53 current stores open and another 12 set to open during the remainder of 2011 operating in 27 states, the company already has another 42 stores planned to open in 2012. With...