SOPOT, Poland, July 19, 2010 – The three Cooperative Banking Associations in Poland (Co-Ops), comprised of more than 580 banks nationwide, have implemented BSTV, a dedicated digital signage system, powered by Scala. The system was installed by DDS Poland, a certified Scala partner. DDS Poland, which also manages the platform for the Co-Op, recently implemented similar digital signage systems for Alior Bank and Bank Zachodni WBK.

Over the past decade, larger banks have begun filtering into the smaller, more remote villages that traditionally have been dominated by the Co-Ops. Competing against the significantly larger marketing departments and budgets has been difficult for the Co-Ops, resulting in a considerable loss in market share.

“We needed a solution that was cost-effective, yet innovative enough to grab our clients’ attention and clearly communicate the benefits of working with us versus the larger banks,” said Jacek Marmulewicz, Vice President of the Board for Commerce at...