New research offers insight on the effectiveness of QR codes
MINNEAPOLIS – October 07, 2011- Few marketing trends are currently hotter than QR (Quick Response) codes – those 2D black and white, square images that can be scanned by smartphones. QR codes have appeared in print advertisements, direct mail, in-store signage, even television and billboards, spanning nearly every industry including retail, healthcare, automotive, building and hospitality. While the popularity of these cryptic glyphs continues to grow, so does the uncertainty of their effectiveness. What advantages do QR codes bring to the marketing arsenal or are they merely a passing fad?

Strategic marketing firm, Russell Herder, recently conducted an online survey of over 500 United States residents to gain insight into awareness levels of QR codes and attitudes towards their use among consumers.

The results suggest that a substantial number of consumers demonstrate significant lack...