Westwood, NJ – February 1, 2011 – Unemployed Americans can begin their job search and find the job of their dreams if they think more like sales professionals.

“Who says you can only apply for a job when a company is looking?” said Ron Karr, author of the CEO bestselling book, Lead, Sell or Get Out of the Way. “You shouldn’t wait for a job opening to apply for a position.  You may find better luck in applying for a position before it opens.”

“Think about it.  The moment a job opportunity is posted, you and hundreds if not thousands of people are pouncing on this opportunity.  With this kind of stiff competition, how do you separate yourself from the competition?” said Karr, who helps companies create high performance sales cultures. 

The trick, according to Karr, is to use the same principle he urges sales professionals to use when selling their products and services.  He tells salespeople the best time to sell something is when the customer says there is no need. 

“Just because there is no need doesn’t mean there is no opportunity.  Successful salespeople don’t concentrate on selling “me too” type products.  They find out what needs are not being met and then creates a compelling reason for the customer to act,” said Karr, who is a highly sought after speaker for CEO groups and other sales related meetings. He also facilitates strategic sales sessions on behalf of boards of directors and C-Level executives who want to increase market share and eliminate competition. Unlike other consultants and experts, Ron goes beyond theory.  He leverages his 30 + years of experience and helps his clients execute the ideas and generate significant results.   

Bring the same concept to the job market.

Karr remembers the key to his mother’s success in business.  A well known economist and thought leader in her day, Miriam Karr rose through the ranks of Chase Manhattan Bank as a Vice President running their Counter Trade Group. Mrs. Karr created the department when she saw a challenge that needed to be addressed  -- getting third world countries to pay off their outstanding debt to U.S. banks.  By helping these countries find buyers for their products, the bank was paid a commission that went to the bottom line as payback for those loans.  Mr. Karr says his mother excelled in maintaining her value to the organization by creating opportunities out of problems.

“So if you need to look for a job or switch positions, how about speaking to company owners and executives about the gaps they have and issues they are looking to resolve.  Who knows, maybe you are the solution they have been looking for all along but never put out a job posting...