Two more car brands support tyre safety campaign

8/17/2011 4:41 AM EST

Peugeot and Citroën have demonstrated their on-going commitment to road safety by becoming the newest members of TyreSafe, taking the number of vehicle manufacturer members up to 15.
As members, they will seek to educate all of their existing customers about the importance of correct tyre maintenance, utilising both their own individual and TyreSafe campaign materials.
Welcoming the news, Stuart Jackson, chairman, TyreSafe, said: “Car and passenger safety has always been a high priority for Peugeot and Citroën, as demonstrated by their tyre pressure monitoring systems, customer education programmes and free tyre safety checks.
“As well as this, they take an active role in informing drivers about the capabilities of their vehicles. However, they will now be able to go even further spreading the tyre safety message at their UK dealerships, among other places, with our TyreSafe literature, which is packed full of sensible advice for motorists.
“We also look forward to working with them in the future, ultimately to the benefit of all road users. Tyre safety is a message that cannot be ignored, so it’s great news to have such influential industry players joining our ever-expanding team.”
TyreSafe is the UK’s leading tyre safety organisation and its members include a wide range of companies and organisation concerned with improving road safety such as tyre and car manufacturers, through to independent retailers, equipment suppliers and public bodies.
David Higgins, Peugeot Parts and Service Director said: “We are delighted to join TyreSafe and help spread the tyre safety message to our customers and staff alike. By combining our commitment to developing technological safety innovations and this key education platform, we hope we can make a positive contribution and reduce the number of road casualties that occur each year.”
PSA Peugeot Citroën, global parent company, makes safety for drivers and other road users a top priority. Every year, the Group researches technological solutions to prevent accidents and reduce their impact. The Group spends more than 10% of its annual R&D budget on safety.
For further information about tyre safety visit www.tyresafe.org.
Notes
TyreSafe is a not-for-profit organisation dedicated to raising awareness about the importance of correct tyre maintenance and the dangers of defective and worn tyres.
In 2009, TyreSafe was awarded with the Prince Michael International Road Safety Award in recognition of its achievements in raising awareness about the dangers associated with driving on defective and worn tyres.
TyreSafe supports the government’s ACT ON CO2 campaign which promotes Smarter Driving tips to help cut CO2 emissions from driving.
TyreSafe is a signatory to the European Road Safety Charter which aims to reduce road fatalities.
TyreSafe is a supporter of the UN Decade of Action for Road Safety which aims to make roads safer and save lives.
Useful Links
TyreSafe – www.tyresafe.org
Twitter – www.twitter.com/tyresafe @TyreSafe
Facebook – www.facebook.com/tyresafe
UN Decade of Action – www.makeroadssafe.org
Prince Michael International Road Safety Awards - www.roadsafetyawards.com
European Road Safety Charter - www.erscharter.eu/signatories/profile/13459
YouTube - www.youtube.com/user/TyreSafe

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