Co. Dublin, Ireland – January 4, 2012 – Qualvu, a leading global online asynchronous video qualitative solutions provider, has just launched the first full-service, completely software-driven online market research platform innovating the qualitative research space by bringing global brands and consumers closer through the power of video and providing businesses the first qualitative digital data set. Founded in 2008 with a passion for technology, respect for qualitative research and its role in the world economy, and a mission to radically change the six billion dollar qualitative research category, Qualvu has since become a leader in video-based qualitative research. By taking research out of traditional settings and into the real and candid lives’ of consumers, Qualvu has successfully changed the way qualitative research is conducted, with over 1,400 projects in over 30 countries today.

Leveraging an asynchronous video research methodology, Qualvu captures consumers’ in the moment – via web cams, pocket cams, pen cams, tablets, smartphones – giving businesses invaluable access to consumers’ lives as they unfold. However, while technology plays a key role in capturing consumers’ insights, it’s Qualvu’s software driven, people powered approach to qualitative market research that creates real business value by digitizing data and providing an integrated platform in which truthful video insights can be more efficiently analyzed, organized, and delivered by a team of expert researchers.

“Inevitably, the truth comes through as you watch your consumers’ video responses and reactions to your products, marketing campaigns, innovative concepts, or even their environment come through on the platform,” says John Williamson, Founder & CEO of Qualvu. “You realize you are watching the wisdom of the most valuable consultants in the world: your consumers. But better data is just the basic ingredient in world-class qualitative research – it is the strategic insights that create true value. And with a team of top-notch researchers, aided by our proprietary and powerful platform, we provide just the insights and guidance that stakeholders need when making strategic business decisions.”

From the design stage, which ensures the study’s layout aligns with businesses’ unique goals and objectives; to the collection stage, which enables consumers to submit their raw video responses through Qualvu’s web and mobile platform asynchronously and researchers to watch the footage as it comes through in real time; to the discovery stage, which enables researchers to leverage integrated coding and...