(Link to the press release in PDF form is at the bottom of the message.)
The leading Finnish outdoor brand Halti and world’s largest ski manufacturer, Austrian Fischer Sports announce that they have established a new co-operation whereby Halti will become the manufacturer of Fischer’s new Alpine skiwear line.
The first limited Fischer collection will be released in autumn 2011 and the first complete collection will be launched to the public in 2012.
“Our co-operation with Fischer Sports is a great example of how two leading brands in their own field can join forces. Fischer’s position in the key markets for Alpine skiing is indisputable, and these markets are very important for Halti’s future. Collaboration with Fischer will increase the visibility of Halti’s brand and create significant synergy for example in distribution”, comments Halti’s CEO Martti Uusitalo.
Halti’s designer Maaret Alaraudanjoki has been appointed to design Fischer’s skiwear. She has strong know-how in...