Probi has signed a distribution and co-marketing agreement with Vifor Pharma, a company of the Galenica Group, to launch Probi’s gut and immune health products on the Swiss pharmacy and drugstore market. The range will be sold under the Vitafor®umbrella brand and Probi Digestis®and Probi Defendum®product brands. The launch will take place in the fourth quarter of 2012 or the first quarter of 2013 and will be supported by strong consumer advertising and one of Switzerland’s best pharmacy sales forces.
Vifor Pharma is one of the most prominent consumer healthcare companies in the Swiss market and the co-operation between Probi and Vifor Pharma is an excellent opportunity to make a strong mark in the Swiss probiotics category.

”Probi and Vifor Pharma have already developed a close working relationship and the business model has many similarities with the successful collaboration between Probi and Bringwell in the Nordic markets. There is a significant market opportunity for premium...