As financial markets veer wildly around the globe, minute-by-minute, companies now struggle to maintain the cash reserves necessary to keep their doors open. However, options to do so are rapidly narrowing. Attracting sources of new venture capital can be a difficult task. Access to new credit is also equally difficult.
All of this makes the ability to pinpoint prices for goods and services that result in more robust profit margins – right now – all the more important. But a quick-fix approach to boosting sales may not be the ideal solution in the long run.

“When it comes to pricing, choosing strategy over tactics can be difficult,” says Per Högberg, a senior partner and founder of PriceGain. “Many companies manage their pricing on a deal-to-deal basis without a long-term objective. The deal may be won, but profit can be left on the table.”

With offices in Sweden, the United Kingdom and representatives in the United States, PriceGain is an international pricing...