Acquisition establishes Poolia in the UK

Poolia AB is today establishing operations in Europe's largest temporary
staffing market through the acquisition of the London-based financial
recruitment consultancy Parker Bridge.
"The acquisition is part of our strategy to become one of Europe's
leading players in the professional segment of the staffing services
sector," says Erik Strand, Poolia's President and Chief Executive
Officer.

Parker Bridge specializes in supplying accountancy, finance and office
support staff to the commercial, financial services and public sectors.
The company reported sales of approximately GBP 16 m for its most recent
fiscal year, which ended on 30 April 2003. As a result of the
acquisition, Poolia will increase its sales by 25% and strengthen its
position in the professional staffing sector, meaning white-collar
personnel.

"Parker Bridge's strong market position provides an excellent platform
from which to establish operations in the UK market," says Strand. "It
is a healthy and profitable company with considerable growth potential
and a corporate culture that closely matches our own."

Sarah Lyons, who will continue as Managing Director of Parker Bridge,
says: "We take great pride in becoming part of the Poolia Group and feel
confident that our quality awareness and strong market position will
enable us to contribute to Poolia's long-term profitability and growth."

Parker Bridge was established in London in 1989. Today the company has
some 500 employees and conducts about 300 recruitments annually.
According to an independent market survey, Parker Bridge recently won a
highly contested award as "Best Temporary Recruitment Agency," a
recognition of quality that has attracted attention both in the industry
and the British press. Today, the UK is one of the countries with the
highest percentage of its total workforce employed in the temporary
staffing sector. Despite a challenging market, Parker Bridge has
achieved consistent growth in recent years, particularly in the
temporary staffing sector.

Poolia is a leading player in the market for professional staffing and
is active in approximately 20 locations in Sweden, Norway, Denmark,
Finland, Germany and the UK. Operations include Temporary Staffing,
Recruitment /Search and Outsourcing service areas. Poolia consists of
Poolia Professionals and Uniflex. Poolia Professionals provides
professional staffing in the Accounts, Banking and Finance, IT, Office,
Human Resources, Payroll, Technical, Sales and Marketing, Legal,
Healthcare and Life Science service segments. The subsidiary Uniflex is
one of the largest companies in the general staffing segment in Sweden,
offering services in the receptionist, customer services, switchboard,
call-centre, warehousing, industry and facility-management areas.

Further information may be obtained from:
Erik Strand, President and Chief Executive Officer, Poolia AB,
tel. +46 8 555 650 60
Kjell-Åke Jägenstedt, CFO, Poolia AB, tel. +46 8-555 650 09

To book interviews and order graphic materials, telephone or e-mail Erik
Frankendal, director of Corporate Communications:
 , Tel. +46-70-399 43 00

POOLIA

Poolia's success is based on the fact that we constantly strive to achieve the highest quality and that we have specialised in the temporary staffing and permanent placement of qualified staff in our focus areas: finance...

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Acquisition establishes Poolia in the UK