New York City, September 27, 2010 — PM360, one of the fastest growing publications in the pharmaceutical and medical device industry, recognized 32 marketers and manufacturers that have blazed a trail for others to follow. The PM360 Trailblazer Awards, which recognizes outstanding achievement and innovation in pharmaceutical/biotech and medical device marketing, was held at the Mandarin Oriental Hotel in New York City.

The keynote speaker for the event was Anthony Hooper, Bristol-Myers Squibb’s President U.S., Japan, and Intercontinental. Hooper also was 2009’s Trailblazer Award recipient.

“Trailblazers are individuals who are not afraid to take risks, explore new marketing approaches, or implement groundbreaking tactics,” said Anna Stashower, PM360’s publisher. “They display outstanding leadership qualities, innovative thinking, and dedication to improving patient lives. These qualities, along with their approach to marketing, is nothing short of remarkable and therefore deserves honor and recognition.”

The 14 brand managers who won the PM360 2010 Trailblazer Awards were:

–  Andy Boyle:  Sanofi-Aventis for Multaq (Cardiology)

–  Priya Madan Brooke:  Bristol-Myers Squibb for Abilify (CNS)

–  Stuart Davis:  Sanofi-Aventis for Sculptra Aesthetic (Dermatology)

–  Jeff Dierks:  Endo for Lidoderm (Pain/Inflammation)

–  Jennifer George:  ArthroCare Spine for SpineWand (Medical Device)

–  Sharon Griff:  Amag for Feraheme  (Hematology/Oncology)

–  Eileen Grossman:  Boehringer Ingelheim for Flomax (Men/s Health)

–  Jim Kerrigan:  Otsuka America for Samsca (Diabetes/Metabolic Diseases)

–  Todd Love:  Alcon for Opti-Free RepleniSH MPDS (Ophthalmology)

–  Glenn MacEachern:  Upsher-Smith for AmLactin, Divigel, PreNexa,
Slo-Niacin (Women’s Health)

–  Andrew Otoo:  Pfizer for Prevnar 13 Adult (Infectious Diseases)

–  Joe Shields:  Pfizer for Enbrel (Autoimmune)

–  Andrew Watson:  Wockhardt for Bromfed DM (Respiratory)

–  Andrew Young:  Eisai for AcipHex (gastrointestinal)

In addition to recognizing outstanding marketers, PM360 also honored four trailblazing companies for their vision, focus on social responsibility, and commitment to their culture and employees. Hooper of BMS, presented the awards to the following companies:

–  AstraZeneca for the Pharmaceutical/Biotech
Company of the Year

–  Baxter International for the Medical Device
Company of the Year

–  Harrison and Star for the Advertising
Agency of the Year

–  Healthy Advice Networks for the Supplier/Vendor
of the Year

Lastly, PM360 recognized 14 initiatives that have accelerated brands despite
the current economic challenges. While these winning initiatives can be found online at www.pm360online.com,...