Adding clarity to Senior Medicare decisions
San Antonio, TX. (November 18, 2010) - Physicians Health Choice is pleased to introduce their new website, with simplified navigation, a new, fresh color palette and enhanced features to help Medicare beneficiaries find the right health plan. The design and functionality of the website echo the company’s mission: to change the face of health care delivery for seniors. In addition to the unveiling of their new website, Physicians Health Choice is also celebrating its fifth anniversary this fall. In these past five years, membership has grown from around 800 members to over 30,000.

The Physicians Health Choice marketing team spent six months researching best practices and holding focus groups before releasing the final product. They developed a virtual stomping ground to test their ideas; homepage colors, logo placement, word usage and photography choices were all given careful consideration. Soft, rounded corners and serene photography are quite a departure from the black, white and red website of 2010. “The goal was to create a site that appeals to technologically savvy seniors as well as their younger family members and/or caregivers. We believe we have accomplished this by simplifying the navigation, providing clear, easy-to-understand information and giving the site a more inviting facelift,” states Jeff White, Vice...