ARE BLACKBERRYS REPLACING PILLOW TALK?

88% OF BRITISH PROFESSIONALS TAKE THEIR BLACKBERRY TO BED, ACCORDING TO WORK-LIFE STUDY BY SHERATON HOTELS & RESORTS
Email-addicted professionals just can’t keep their hands off their Blackberrys and mobile email devices as new technology continues to transform the way we live and work. In a new work-life study from Sheraton Hotels & Resorts, 71% of UK professionals surveyed said that because of modern technology, they feel compelled to be connected to work 24/7 and 64% say they work harder now than they did five years ago.

Rules of Engagement
Just how technology-addicted is the UK? A whopping 88% of professionals bring their personal digital assistants (PDA’s), into the bedroom. The majority of people (64%) couldn’t resist checking their PDA’s just before going to bed and as soon as they wake up and an astonishing 62% say they sneak a peak at their PDA in the middle of the night. However despite this it’s reassuring to see that the majority of professionals (72%) do implement ‘rules of engagement’ such as no emailing during dinner, while with the children or on a date. But men are much more disciplined than women, with 80% having ’rules’ while only 61% of women were able to take a break. The longest the most people can survive without checking their email is less than 30 minutes (40%) – only 3% wait a whole day before checking their inbox.

However Technology Means More Time with Family
The Sheraton survey also revealed that although we’re working harder and new technology means we’re never truly off duty, it does enable us to spend more time away from the office and with family and friends. The days of being chained to a desk are over: 75% say that blackberrys and mobile phones allow them to spend more time out of the office and 85% feel they can be just as productive working outside of the office. Most people feel that technology gives them more quality time and flexibility with family and friends (60%), 58% say their PDA helps them enjoy life more and 62% love their PDA. However one in four do say they hate their PDA.

Sheraton commissioned the work-life study to launch a new signature offering: “Link@Sheraton,” a unique lobby lounge that enables guests to stay connected, work and socialise through free Wi-Fi and Internet-enabled computer stations, video-chats, televisions and daily newspapers. In the UK this initiative is available at the Sheraton Skyline Hotel at Heathrow and coming shortly also at the Sheraton Heathrow.

The study was conducted by STUDYLOGIC LLC, who surveyed 1000 professionals via phone with an individual income of £40K+, 2+ business trips per year and a Blackberry or mobile email device.

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