PROXI’s Award-Winning Hydrogen Peroxide Performance Now in Automatic Dish Detergent


CHARLOTTE, N.C. – March 14, 2012 – Innovasource, maker of award-winning PROXI® products, is introducing PROXI® Automatic Dish Detergent Pods. The pods are uniquely formulated with hydrogen peroxide and biodegradable cleaning agents to power away dried-on foods and grease, while avoiding the use of harsh chemicals such as phosphates, chlorine bleach, and dyes. (EDITORS’ NOTE: For photo, Click Here) The Dish Pods complement the brand’s liquid Dish Soap, also formulated with hydrogen peroxide and biodegradable surfactants.

“The unit dose automatic dish detergent category is growing based on consumer demand for easy-to-use, pre-measured doses,” said Miranda Reynolds, Product Manager of Innovasource, which markets the PROXI brand. “However, our research showed that consumers were frustrated with pods sticking together in the bag, not fully dispersing in the...