Releases - Open Communications

The Swiss Chapter of the International Advertising Agency (IAA) recently travelled to Stockholm to get first-hand experience of how Swedish companies are applying internationally recognized design and web expertise to brands – and realizing global success.
“Swedish web know-how and increasingly innovative use of digital platforms are fast rivaling Sweden’s well-established reputation for design. Our visit seeks...

Swedish revenue consultancy, PriceGain, will travel to the US to highlight the profit-boosting power of pricing – a potent device in the bid to protect profits from recessionary pressures.
Correct pricing is an exact science. Setting a low price attracts plenty of buyers, but the slim profit margin will result in insignificant revenue. Fix it too high and customers will simply not make the purchase. Land on the...