The Swiss Chapter of the International Advertising Agency (IAA) recently travelled to Stockholm to get first-hand experience of how Swedish companies are applying internationally recognized design and web expertise to brands – and realizing global success.
“Swedish web know-how and increasingly innovative use of digital platforms are fast rivaling Sweden’s well-established reputation for design. Our visit seeks to get a flavor of how our Swedish counterparts are using digital tools to reach new audiences,” says Dr. Daniel Hofer, president of the Swiss Chapter of the IAA.

“Both Sweden and Switzerland have small domestic markets that have been forced to reach out and become internationally focused for many years,” explains David Gray, CEO, Open Communications.

Discussion topics included how Swedes tend to be early adopters of new technologies, partly due to the high penetration of mobile broadband and the density of computers in homes, adds Gray.

The series of events that...