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“Glass is Life™” – O-I’s global communication campaign - builds on successful fi...

11/24/2011 6:32 AM EST  -   O-I
The second phase of “Glass is Life™” - the first ever global marketing campaign for glass – has been launched with the introduction of two new European glass advocates. The campaign, by the worldwide leader in glass packaging O-I, is aimed at promoting the unrivalled advantages of glass in building brand identity and value, and delivering important benefits such as health, taste and sustainability.

After a first...
The award-winning Gize bottle from O-I
 

Innovative glass packaging by O-I wins recognition with clutch of high profile d...

11/9/2011 6:25 AM EST  -   O-I
Glass delivers for brands
Glass bottles in innovative designs are key to creating successful brands, attracting consumers’ attention and setting new trends. This has been demonstrated recently by a number of award-winning glass bottles produced by O-I, the world’s largest glass packaging manufacturer. The awards have been won across many different segments – NAB, beer and wine – around the world, showing the...
The new proprietary bottle for Gordon and MacPhail malt whiskies.
 

Gordon & MacPhail upgrades malts with proprietary glass packaging

8/31/2011 6:00 PM EST  -   O-I
Gordon & MacPhail, the world’s leading malt whisky specialist, has upgraded its packaging by introducing a proprietary glass bottle designed and produced by O-I in Alloa.

The new design features embossed G&M initials around the shoulder and the year of the company’s establishment (1895) embossed at the base of the bottle. O-I is producing the container in both 70cl and 75cl size, which will be used in place of...

O-I expands strategic relationship with Nestlé Waters

7/26/2011 10:00 AM EST  -   O-I
Company to acquire plant near Perrier bottling facility
PERRYSBURG, Ohio (July 26, 2011) – Owens-Illinois, Inc., the world’s largest glass container manufacturer, today announced the acquisition of VDL Company, a single-furnace glass container plant in Vergèze, France, effective August 1, 2011. The acquisition is the result of a new strategic relationship with Nestlé Waters, the world’s leading bottled water...

O-I OPENS EUROPEAN GOVERNMENTAL AFFAIRS OFFICE IN BRUSSELS

6/30/2011 5:39 AM EST  -   O-I
Nicolas Robin joins O-I as European Governmental Affairs Director and leads new office
Brussels, June 30, 2011 – Owens-Illinois, Inc. (NYSE: OI), the world’s largest glass container manufacturer and the leading European glass packaging company, today announced the opening of its European Governmental Affairs office and the appointment of Nicolas Robin as European Governmental Affairs Director.

In his role,...

Feel Good Drinks demonstrates popularity of glass

6/24/2011 5:36 AM EST  -   O-I
The rising popularity of glass packaging in the soft drinks sector has been marked by a fresh retail initiative from Feel Good Drinks, the home of 100% natural drinks.

Feel Good has launched its 275ml glass packed juice drinks in a 4 pack format into the grocery sector following a very successful introduction in the on trade. Steve Cooper, marketing director for Feel Good Drinks...
Celine Cousteau backs GlassIsLife campaign from O-I
 

Céline Cousteau speaks up for glass in O-I’s global Glass is Life™ campaign

6/20/2011 11:37 AM EST  -   O-I
Filmmaker and environmentalist Céline Cousteau has brought her voice and passion to a new global campaign launched by glass packaging manufacturer O-I – Glass is Life™.
The campaign aims to showcase the unique qualities of glass – and its unmatched ability to build food and beverage brands – as well as to highlight the emotional bond consumers have with glass. Céline, the granddaughter of ocean explorer Jacques...

Leading environmentalist backs glass packaging

6/7/2011 9:40 AM EST  -   O-I
Celine Cousteau fronts O-I advertising campaign
Bussigny, Switzerland (7th June 2011) – Leading environmentalist and documentary maker, Celine Cousteau has come out in favour of glass packaging for food and drinks.

The granddaughter of marine expert Jacques Cousteau, Celine Cousteau is the face of a new advertising campaign by the world’s leading glassmaker, O-I, which highlights the material’s unmatched...
Black glass by O-I
 

Black glass by O-I: black is back!

11/29/2010 7:51 AM EST  -   360 Degrees
Mysterious. Original. Elegant. Classy. Challenging. Black is a colour that transcends trends and inspires designers, whether they are creating fashion or furniture, computers or cars...

For packaging, black can add a stylish, slightly provocative edge, or differentiate a product from the competition. It lends brands a special status that consumers really appreciate. With this in mind, O-I – the world leader in...
Glass packaging from O-I for the new Urleiten mineral water
 

Alpine spring water debuts in a Bordeaux wine bottle

11/15/2010 9:22 AM EST  -   360 Degrees
New premium water for the on-trade, packaged in bottles by O-I
In a departure from the mineral water packaging typically found in Germany and Austria, Austrian manufacturer Urleiten GmbH has decided to package its Alpine spring water in a flint glass wine bottle to emphasize its premium quality. The new bottles are produced by O-I, one of the world’s leading manufacturers of glass packaging.

The design of the...