News : MMR Research Worldwide

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MMR Research Worldwide will urge packaging sector to conduct early consumer rese...

2/8/2012 5:48 AM EST  -   Propel Technology Ltd
MMR Research, a specialist consumer research agency serving consumer brands is welcoming packaging innovators to its stand G43 at Packaging Innovations 2012 (February 29 – March 1; NEC, Birmingham). MMR launched its packaging research approach last year, offering the sector the same advanced scientifically-robust, proven emotion, psychology, brand and sensory research techniques as enjoyed by product and brand...
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MMR Research Worldwide welcomes former TNS Director Clive Little to head new Asi...

1/11/2012 4:50 AM EST  -   Propel Technology Ltd
One of the world’s largest privately-owned and fastest growing research specialists responds to global demand for its sensory, product optimisation and NPD consumer research services.
In response to demand from multinational clients for locally delivered research and sensory expertise in Asia, MMR Research Worldwide (MMR) has established a new Asian operation based out of Singapore. Former TNS Regional...
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Consumer-focused, end-to-end packaging research for food and drink companies tak...

10/5/2011 6:59 AM EST  -   Propel Technology Ltd
Emotion, psychology, brand and sensory research techniques to shake up traditional packaging research are launched at the Packaging Innovations Show 2011 (stand GB22).
MMR Research Worldwide (MMR) is inviting brands and packaging providers to discover a fresh new way of thinking about its consumer research approach for the packaging industry, which it is launching at the Packaging Innovations Show (October 6-7;...
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Fresh, consumer-focused, end-to-end packaging research approach takes the expens...

10/5/2011 6:32 AM EST  -   Propel Technology Ltd
Emotion, psychology, brand and sensory research techniques to shake up traditional packaging research are launched at the Packaging Innovations Show 2011 (stand GB22).
MMR Research Worldwide (MMR) is inviting brands and packaging providers to discover a fresh new way of thinking about its consumer research approach for the packaging industry, which it is launching at the Packaging Innovations Show (October 6-7;...
Stergios Bititsios
 

MMR develops full packaging research service

8/2/2011 5:31 AM EST  -   Propel Technology Ltd
Food, drink and personal care specialist agency hires ex-Design Perspectives research consultant Stergios Bititsios to lead new end-to-end packaging offering.
MMR Research Worldwide (MMR) has bolstered its packaging research credentials to clients in the food, drink, personal care and household goods sectors with the hiring of one of the industry’s leading packaging research experts. With immediate effect,...
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Unique trend-tracking research tool is re-launched to offer food and drink compa...

7/28/2011 6:06 AM EST  -   Propel Technology Ltd
MMR Pulse – a unique syndicated research programme for the food and drink industry – bolsters four year consumer data bank with a 50 percent increase in the frequency of research; a one-off, free booklet on recent research findings is available.
MMR Research Worldwide (MMR) – the food and drink specialist research agency – is re-launching its unique, continuous ‘Pulse’ syndicated research programme. The...
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Looking after Number 1 (and chickens): ‘Fairtrade’ less important to UK consumer...

2/22/2011 4:55 AM EST  -   Propel Technology
Thirty percent more UK shoppers look for health claims than ethical ones; ‘Free range’ is twice as looked for as Fairtrade; However, almost 90 percent recognise the Fairtrade logo.
When UK consumers shop for food, there is a clear hierarchy of appealing product claims, according to food and drink research specialists, MMR Research Worldwide. First, they seek products that promise to benefit themselves, then...
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Organic very low on list of ‘looked for’ product claims by UK shoppers; organic ...

9/3/2010 7:53 AM EST  -   Propel Technology
Only nine percent of consumers actively seek out organic product claims; with organic being ranked 27th of 34 commonly ‘looked for’ product claims by UK shoppers
Research to coincide with the Soil Association Organic Fortnight (September 3rd to 17th) shows that organic as a food product claim is ‘looked for’ by only nine percent of consumers which ranks it 27th on a list of 34 of the most sought out product...
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No room on the shelf? New research technique to change the way CPG companies mak...

7/20/2010 6:56 AM EST  -   Propel Technology
‘SURF’ from MMR Research Worldwide can identify the likely impact on sales of range rationalisation and extensions and help brands survive increasing retailer pressure to reduce SKUs
MMR Research Worldwide has developed a new range optimisation tool that helps consumer packaged goods (CPG) brands decide on their optimum product ranges in terms of both size and structure. ‘SURF’, standing for Steal and...
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Fast food restaurants failing 76% of vegetarians says new research for National ...

5/24/2010 12:02 PM EST  -   Propel Technology
Fast food restaurants urged to do more to cater for vegetarian customers

Research of just under 6,000 UK consumers from food and drink research specialists, MMR Research Worldwide, for National Vegetarian Week 2010 (May 24th – 30th), has revealed that 76 percent of vegetarians are not happy with the choice of foods available to them in fast food restaurants. Only three percent of the 357 vegetarians polled were...