18th January 2007






A new era for the leading company in marine electronics
Jens-Thomas Pietralla takes over the role of President & Chief Executive Officer of Navico Holding A.S. following the official retirement of former CEO, Darrell Lowrance, as of 18th January 2007. Darrell Lowrance stands down as President & CEO of the Navico Group following a hugely successful half-century in the marine electronics business and will become a member of Navico’s Board of Directors.
In September 2006 Pietralla joined the newly-created Navico Group headquartered in Oslo, Norway as Chief Operating Officer and CEO-elect.
As President & CEO, Pietralla is at the helm of one of the world’s leading players in marine electronics, with responsibility for the company’s four established brands, B&G, Eagle, Lowrance and Simrad.
Pietralla highlights the distinctiveness of the product brands within the market as a key competitive advantage of the Navico Group: “We are in a unique position. Our brands cover all sectors from freshwater and sport fishing right through to grand prix sailing, superyachts and professional vessels.”
“We will capitalise on the strong position of our brands and the group’s synergies in development and in-house manufacturing to ensure the continued growth and strength of Navico. The further development...