Spin-Off Set to Launch First Character Property ---  Olly Oogleberry (TM) --- a Lovable and Curious Alien at the 2011 Licensing International Expo
PALM COAST, FL. (March 29, 2011) – Moving Minds, LLC, a strategic marketing and Internet consultancy, today announced the formation of Tickle Me Silly, LLC to create, distribute and license a series of iconic character brand properties focused on a variety of consumer markets, including children’s entertainment, apparel, toys, publishing and games. The spin-off represents a strategic shift for Moving Minds as the company formally separates its business-to-business branding and marketing consultancy from Tickle Me Silly, created to focus entirely on consumer markets, brands and products.

Lou Hughes, principal and chief marketing officer of Moving Minds, will remain in his current role while also serving as the CEO and creative director for Tickle Me Silly.  Kathryn Hughes, chief strategy officer of Moving Minds, will serve as executive vice president of business development for Tickle Me Silly.

“The formation of Tickle Me Silly provides a master brand for a growing pipeline of new character properties currently under development. We are thrilled to introduce our first character property – Olly Oogleberry – a curious and lovable alien seeking adventure and discovery at the 2011 Licensing International Expo in Las Vegas,”...