Wrangler has a won a rare triple at Cannes Lions: scooping advertising awards three years in a row!
The iconic denim brand this month took prizes at Cannes Lions in the outdoor and print categories for its thrilling STUNT campaign, the latest in Wrangler’s We Are Animals advertising series.

STUNT, shot by renowned photographer Cass Bird at Los Angeles’ legendary Paramount Studios, features real Hollywood stunt people crashing through windows, diving clear of explosions and set on fire. No CGI was used, what you see is genuine danger, and Wrangler’s adrenaline-fuelled mindset comes tearing off the page.

With the latest awards, Wrangler has managed an unprecedented coup for a denim brand, to be honoured every year for three years at Cannes Lions, the world’s most prestigious advertising festival. STUNT took silver in the outdoor category, for its giant and impactful billboards, and silver in the print category, where Wrangler’s daring execution stood out from other, more...