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MICHELIN at the 64th Frankfurt International Motor Show
9/13/2011 1:00 AM EST
Press Kit as attachment
Contents
Summary
Automobile manufacturers agree: “The right tire changes everything”
The performance balance of Michelin sports tires
MICHELIN Pilot Super Sport fitted on the new BMW M5
The performance balance of Michelin summer tires
MICHELIN ENERGY™ Saver fitted on the new OPEL Ampera
> Close-up on the MICHELIN ENERGY™ Saver range:
Safer, more cost-effective, longer-lasting tires
Concept tire and concept car, converging objectives
MICHELIN prototype tyre for the CITROËN TUBIK, the same combined approach to perform
Concept car and Street Tires, a relevant association
ё-AUTOto Premier ё-mobil Lineup Equipped with MICHELIN Tires
Close-up on the challenges of mobility
Meeting the raw materials challenge
Appendices
- Michelin’s First Global Advertising Campaign
- Michelin Group: Milestones
- Michelin Group: Key Figures
To download photographs:
http://mediaevent.michelin.com/PRESS/frankfurt-autoshow/
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The MICHELIN PRO4: the bicycle tyre which pushes out the envelope on all fronts
7/13/2011 5:50 AM EST
The challenge in the case of the MICHELIN PRO4 was to produce a range of tyres that were capable of going more quickly. But that wasn’t all. For three years, Michelin’s engineers...
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Michelin Nordic AB
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