Press Kit as attachment
 

Contents

Summary

Automobile manufacturers agree: “The right tire changes everything”

The performance balance of Michelin sports tires

MICHELIN Pilot Super Sport fitted on the new BMW M5

The performance balance of Michelin summer tires

MICHELIN ENERGY™ Saver fitted on the new OPEL Ampera

> Close-up on the MICHELIN ENERGY™ Saver range:

Safer, more cost-effective, longer-lasting tires

Concept tire and concept car, converging objectives

MICHELIN prototype tyre for the CITROËN TUBIK, the same combined approach to perform

Concept car and Street Tires, a relevant association

ё-AUTOto Premier ё-mobil Lineup Equipped with MICHELIN Tires

Close-up on the challenges of mobility

Meeting the raw materials challenge

Appendices

-          Michelin’s First Global Advertising Campaign

-          Michelin Group: Milestones

-          Michelin Group: Key Figures

To download photographs:

http://mediaevent.michelin.com/PRESS/frankfurt-autoshow/

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