UK’s #1 Retailer, to be First Customer for Electra Devices Supported by ACCESS
International CES, Las Vegas, US, January 7, 2011 – ACCESS CO., LTD, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announced that it has signed a software license agreement with Electra Entertainment Ltd. The agreement brings ACCESS’ NetFront™ Browser for TV and NetFront™ Living Connect, a DLNA (Digital Living Network Alliance) solution, to Electra’s proprietary Trove™ hybrid DVB/IP connected TV software platform.

Within the agreement Electra’s Trove hybrid DVB/IP connected TV software platform for the UK market will feature NetFront Browser for BBC iPlayer, while NetFront Browser for HbbTV and NetFront Living Connect will be available for use globally in any set-top boxes and other connected devices that carry the Trove hybrid DVB/IP connected TV software platform.

The first customer for Electra devices supported by ACCESS solutions is the UK’s No. 1 retailer. The retailer will be offering connected Freeview devices featuring Electra’s Trove hybrid DVB/IP connected TV software platform, giving its customers access to ground-breaking interactive services via the Freeview service.

NetFront Browser integrated with Electra’s Trove hybrid DVB/IP connected TV software platform will allow consumers to access a range of unparalleled interactive services via Freeview including access to VOD (Video on Demand) content, catch-up TV, games and interactive apps. NetFront Living Connect will give consumers the ability to access, control and synchronize digital content including photos, movies or music across different media devices within their homes and remotely. Consumers will also be able to keep their digital content secure while filtering the content made available to their children with parental control and security functions.

“We’re delighted to be partnering with Electra Entertainment to bring innovative interactive services to television consumers in the UK with our NetFront Browser for BBC iPlayer solution and around the globe with our NetFront Browser for HbbTV and NetFront Living Connect, a DLNA solution, ” said Dr Neale Foster, Vice President of Sales and Business Development, ACCESS Systems Europe. “The fact that the No. 1 retailer in the UK has already selected Electra’s Trove platform for its Freeview devices shows the quality of the services the platform has to offer, and it’s wonderful that they’ll be so easily accessible via Freeview.”

Premium content and apps are delivered on Trove-enabled Freeview devices via Electra’s service portal, Channel Zero, which acts as a powerful gateway. Providing a host of additional entertainment services alongside Freeview, Channel Zero also offers...