Gigya CEO will present "The Social Imperative: Why Online Business Must Adapt" at the Southeast's landmark social technology event.
Nashville, Tenn. (January 4, 2012) – Patrick Salyer, CEO of Gigya, the leading social integration provider on the web, will join panelists at Murmuration 2012 to address the challenges and opportunities that enterprises face as social media strategies becomes integral to campaign and relationship-based marketing.

Salyer's session, "The Social Imperative: Why Online Businesses Must Adapt" will focus on why companies must embrace  social integrations for websites as online success metrics rapidly shift. Salyer will discuss emerging trends and how businesses can optimize social strategies to keep users engaged, generate leads and leverage first-party, permission-based social data to learn more about their customers than ever before.  

Murmuration 2012, an unprecedented gathering of social technology leaders in Nashville, Tenn., will connect experts...