Vans Donates 1,000 Pairs of New Shoes to Kick Off Shoe Drive

Collection Bins Located in 59 Retail Stores including Active Ride Shop, Jack’s Surfboards, Val Surf and Identity Board Shop
(Irvine, CA – March 22, 2011) – Maloof Skateboarding, which produces the world’s greatest skateboarding event, The Maloof Money Cup presented by Vans today announced it will begin a shoe drive to benefit youth in South Africa.  The Maloof Skate & Donate program will collect gently used or new shoes and skateboards through collection barrels in retail shops across Southern California.  The donated items will be distributed to children and youth across South Africa beginning next month, leading up to the first ever world skateboarding championships in Kimberley, South Africa Sept. 30-Oct 2. 

“When I visited South Africa last year, I learned about an amazing 6-year-old named Msho who was skateboarding barefoot,” said Joe Maloof, creator of Maloof Money Cup and owner of the NBA’s Sacramento Kings...