Madrina’s is helping shape the multicultural new age beverage category
ST. LOUIS, MO (September 15, 2011) - Inspired by traditional and popular Latin American flavors, Madrina’s Multicultural Brands (MMCB) is innovating and shaping the Multicultural New Age Beverage category through its expanded line of distinctive drinks that celebrate the rich diversity seen and lived in today’s America along with the launch of a new website, fully integrated with the social media platforms where most of today’s consumers socialize.

Joining Madrina’s Horchata, a cinnamon infused rice water drink and Madrina’s original beverage, are two additional flavors for consumers to savor and enjoy: Madrina’s Café con Leche and Madrina’s Mango. For coffee lovers, Madrina’s introduces the first product in its Café line, Madrina’s Café con Leche.This combination of coffee and milk is a robust caffeinated drink with a light, smooth finish served chilled to perfection. Just as sweet and delicious as a handpicked mango, Madrina’s Mango is the perfect complement to a lunch, dinner or happy hour.

Madrina’s products are specifically targeted towards 18-34 year-old Hispanic Americans known as New Generation Latinos (NGLs) and general market consumers interested in multicultural products. NGLs are a group of Hispanic Americans whom frequently blend their Latino mainstream American values with popular urban...